Towner Terrace, Pico

Towner Terrace brochure. Source: Online Archive of California.

Towner Terrace brochure. Source: Online Archive of California.

Towner Terrace was lauded as “Santa Monica’s Close-In Subdivision Where Opportunity Knocks the Loudest, Where Your Future is Assured.” A large, irregularly shaped tract, it was bounded by the Pacific Electric tracks to the north, Pico Boulevard and Michigan Avenue to the south, 14th Street to the east and either 8th Street (present-day Lincoln Boulevard) or the 11th Street alleyway to the south. Towner Terrace was part of the area known as Irwin Heights. It was marketed for its proximity to the ocean, accessibility to Los Angeles by streetcar, and to the newly completed Pico Boulevard — designed to shorten the distance to Los Angeles.